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Gen V
New era of Istrian winemaking
GEN V – Generation Vinistra brings together a new generation of Istrian winemakers who are taking over their family wineries and continuing the region’s winemaking tradition. Established in 2026 as part of the Vinistra Association, the initiative brings together young winemakers in their twenties and thirties, giving them space to develop their own ideas, styles and vision for the future of Istrian winemaking.
The group brings together around 40 young winemakers and wine enthusiasts who meet regularly to exchange experiences, taste wines and collectively explore the future of Istrian winemaking.
One of GEN V’s main goals is to further promote Istria, its terroir and distinctive climate, and to highlight the region’s potential on both the domestic and international wine scene.
GEN V AT VINISTRA 2026
At the 32nd Vinistra in Poreč, Gen V made its first public appearance. On Friday and Saturday, 8 and 9 May, at Vinoteka in the central part of the ground floor visitors could taste the signature wines of these young winemakers. They worked on these wines personally or were involved in their creation, and the wines could not be found at their wineries' stands.
The following presented their wines: Gianna Kozlović, Marko Rossi, Piero Licul (Fuhtar), Tim Whitfield (Clai), Dominik Anđelini, Serafino Marco D'Urzo (Cattunar), Lari Juričić, Matteo Poletti, Kevin Mušković (DeFratta), Katarina Benazić, Sanjin Pilato, Lucija Deklić and Sajmon Valenta.
Member diversity
Gen V is not only for the children and heirs of winemaking families. Its members also include professionals working in wineries who have already made their mark in the sector, as well as young people just entering the wine scene, including those with no family background in viticulture.
Gen V – a permanent member of Vinistra and an official body of the Association
"The name is a nod to Generation Z, but for us the letter V stands for both Vinistra and vino, wine. We chose it together, by voting among our members, and without a strict age limit. Gen V represents a new generation of winemakers bringing a fresh, contemporary approach to winemaking." – Gianna Kozlović, President of Gen V
Support, not competition
"The market keeps bringing new and ever more demanding trends, so it's important to involve those who will carry the world forward in good time," says Gen V President Gianna Kozlović. "Progress is only possible if we work together. We are not competitors, we support one another."
Article about Gen V published in September edition of Decanter magazine
